Worked with sports and entertainment brands, developing strategies aligned with
their business objectives, grounded in market research, competitive analysis, and
innovative solutions to drive growth and engagement.
XSET Audience Growth Strategy
Developed a partnership concept designed to grow reach beyond core gaming
audiences while creating new engagement and monetization possibilities.
Open Presentation
Manchester City Fan Engagement Strategy
Built a Gen Z-focused concept for the Middle East market with digital content
activation and audience participation at the center.
Open Presentation
Supported U.S. expansion of the sport-tech startup by conducting research on the
NIL landscape, and supported partnership development by prospecting and reaching
out to brands and athletes.
NIL College Sports Ecosystem Overview
An overview deck mapping the NIL college sports ecosystem and its key
stakeholders to support market understanding and expansion strategy.
Open Presentation
GRVTY Platform Deck
A GRVTY platform deck I used to communicate the brand's value proposition
and support outreach to potential partners.
Open Presentation
Reference Letter
Supporting recommendation letter documenting my contribution to the GRVTY
engagement.
Open Reference Letter
Worked with international nonprofits to advise on communication, marketing, and
partnership strategies, collaborating in consulting teams to develop and present
recommendations to clients.
The Ocean Cleanup
Saidia Consulting reference material connected to The Ocean Cleanup project.
Open PDF
The World Childhood Foundation Deutschland
Saidia Consulting reference material connected to The World Childhood Foundation Deutschland project.
Open PDF
Supported the running apparel team in developing seasonal ranges through market
and trend research, competitor analysis, and analysis of global sales data to help
shape commercially successful assortments, while working cross-functionally to
guide new products from concept to launch.
Running Market Analysis
Strategic analysis of the running apparel category, including market context
and future growth opportunities, presented to secure internship.
Open Presentation
Reference Letter
Supporting recommendation letter connected to my Adidas-related work and
application materials.
Open Reference Letter
Explored how athlete branding can extend beyond on-field performance and function
as a long-term business and media asset.
Open Thesis
